I arrived in Paris in 1972 to attend the École Nationale Supérieure des Arts Appliqués et des Métiers Art, Olivier de Serres. This was the type of study I was destined for. Born in Dieppe, marked from childhood by the landscapes of Normandy and the Vendée, I had the need from an early age to express, through drawing, my vision of space. Real space as well as dreamed space. The sky, the green expanse, water, contrasts, transparencies, light: for me, this expression occurs through a drawing pitched onto the page, a sketch of dashing lines, liberal splashes of colour that would become my ‘trademark’ and the ambassador of my ideas.
After graduating in 1978, I trained by working on a few building projects and discovered the profession. One day, I had the opportunity to do some freelance work for Andrée Putman, the great designer of the 1980s. Initially hired to execute a few small drawings expected to keep me busy for a few days, I stayed fifteen years at her side within Ecart International, of which I became the creative cornerstone. Together, we renovated and redevised ministerial offices, the interiors of great designer and haute couture boutiques and of the Concorde.
In 1994, felicitous encounters and the desire for freedom made me set out for new horizons. At first solo, then with a small team, I responded, competing against established agencies, to invitations to tender and private commissions. It worked. I forged relationships, an identity, before imposing my brand.
In 1996, I created 4BI, an interior design agency. I had the good fortune to become THE designer of the Cartier boutiques, a project which would take me around the world (470 such showcases exist today). Moreover, the complicity established very early on with François Pinault led me to renovate the Fnac retail chain headquarters and later that of Christie’s, in New York, and the Château Latour vineyards. This kind of loyalty is contagious: many managers entrusted me with their private and business environments. Since then, we have designed, imagined, reconfigured and renovated dozens of luxury hotels, boutiques, department stores, museums, private homes and apartments.
In 2007, I met Claire Bétaille, a graduate of the Écoles du Louvre and Camondo: from the first contact, I appreciated her commitment and her joie de vivre. She was not like the others. I spotted her eye, her gaze, her precision. I hired her. I was right: in 2012, she became my partner. She and I share every project; she is fully part of their conception, realization and follow-through.
A designer – passionately, temperamentally and instinctively – since I first started at Écart International, in 2014 I established Bruno Moinard Éditions, dedicated to the creation and production of furniture and objects. Today, timeless and discreetly luxurious, combining the most beautiful materials, our creations are the subject of an annual collection. Presented in the Rue Jacob flagship store, these collections are present in eleven emblematic cities including New York, Shanghai, Moscow, London, Miami and Vancouver. The ten-person team is a tremendous melting pot, which we combine with top French craftspeople. I am proud to produce 100% French work and to contribute to the sustainability of this industry.
In 2017, I exhibited my pictorial works for the first time in Paris, at the Galerie Diane de Polignac. Drawings, vision and rapid gesture suffice by themselves. I am a painter and I love it: total freedom! With my painting, I want to speak a universal, deep and energetic language. I am delighted that my work is exhibited and increasingly seeks and delves into new realms.
The creation of Moinard Bétaille, in 2020, opens up new perspectives for me. The partnership with Claire Bétaille has grown stronger every year. Our complicity has become a guarantee and our success validates the harmonious, ambitious and long-lasting agency model that I have always wished for. Today, with a forty-five-person team, we welcome commissions from all over the world with enthusiasm, emotion, and as much desire as ever.